Modulate and Activision Case Study
Publish Date:
June 26, 2024
The Impact of AI Voice Moderation on the Call of Duty Player Experience
This case study outlines the findings and impact uncovered by Modulate and Activision through carefully designed analysis of ToxMod’s impact on the Call of Duty community. Highlights include:
Within Call of Duty®: Modern Warfare® II and Call of Duty®: Warzone™
- Toxicity exposure decreased by 25%.
- ToxMod identified rates of toxicity and toxicity exposure in voice chats well above the rates that existing player reports alone identified.
- ToxMod found that only ~23% of player-generated reports contained actionable evidence of a Code of Conduct violation.
Within Call of Duty®: Modern Warfare® III
- Repeat offenders decreased by 8% month over month.
- Reduced toxicity exposure by ~50%.
- Helped moderators take action against up to 2 million accounts for disruptive voice chat, based on the Call of Duty Code of Conduct.
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